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Affiliate Marketing Tutorial:
7. Search Engine Positioning for Affiliate Marketing
Many articles and books have been written about keywords and anyone who has constructed their own web pages will have their own view on how best to use keywords.
Search engines are becoming more sophisticated all the time and I think that there may be less need in the future to research keywords in an effort to bring visitors to our sites by artificial means.
At the moment, however, there are certainly some techniques to be learned that will help in bringing free search engine traffic to our sites.
The aim, put simply, is to find key words and phrases that are in high demand from searchers but that have few suppliers in terms of relevant web pages. In other words, we are looking for search terms that, in proportion to the number of searches for that term, have relatively few web pages using that term.
We can then build a web page around that keyword or phrase. We can place the phrase, and phrases that mean the same thing, in links to that page, in the title, in the Meta name description, in the Meta name keywords, in the headings and in the text (as many times as we think is appropriate).
Whatever some people may suggest, this is not an exact science. Search engines use different and changing algorithms over time. What works for one search engine today may not work for another one - and it may not work for the same search engine in six months time! It is probably best to make our content as intelligible and interesting as possible and to concentrate on providing useful information rather than to obsess on key words. There is no need to stray too far from normal English usage in a misguided obsession with cramming in keywords! Our text will not be attractive to read and our visitors may with some justification go somewhere else.
Next Page: 8. Selling and Affiliate Marketing
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Affiliate Marketing Tutorial - Table of Contents:
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- Introduction
- Who is best suited to Affiliate Marketing?
- Outline
- What do I need to start?
- How do I start?
- Techniques
- Search Engine Positioning for Affiliate Marketing
- Selling and Affiliate Marketing
- Pay Per Click Advertising
- Traffic Building
- Further Reading
- Resources
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