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Affiliate Marketing Tutorial:
3. Outline of Affiliate Marketing
Put simply, Affiliate Marketing is a process of linking to and or recommending a product or service and obtaining a commission as a result of the purchase of that product or service.
Affiliate Marketers will give different (even contradictory) advice on the best way to go about accomplishing this. Some like to build content rich web sites. Others prefer one-page sites. There are those who rely almost exclusively on Email marketing. (No one should ever send Emails that are not invited. This is spamming.)
And people build sites in different ways - some construct each page of their site around key words hoping to attract free search engine traffic. Others forget about key words and try instead to just write honest content. Another group of webmasters rely entirely on paying for Adwords on Pay per Click advertising. Clearly, there are many different ways of earning a living on line (and also of failing to do so). Most people usually end up with some kind of compromise between the different approaches in keeping with their skills, style and way of working.
In this tutorial, I am simply offering some ideas on possible ways forward. This is not the only way to approach the problem nor is it the last word on the matter. We would be well advised to take advice from different sources before committing ourselves to any one approach. We need to keep an open mind and stay flexible; keep loose, as they say! After all, The Internet world changes all the time. It is a precarious, malleable and truly fascinating phenomenon.
We need also to feel comfortable about everything that we do online. If we are sincere and honest ourselves, our clients will recognise this and come to trust us. Moreover, if our Internet business is built on integrity, we can take pride in our work. There is real satisfaction in treating people well; in the way that we would like to be treated in return.
Another interesting characteristic of this business (as of other businesses) is that people seem to divide into doers and thinkers. And we all find it hard to reach an acceptable compromise between the two! Those who like to have every detail in place before they take the first step, might be well advised just to get moving! Studying endlessly without action gets us nowhere. We can always make changes later. On the other hand, if we are the sort of person who jumps in with both feet first and without any consideration, then a little research may not come amiss! Whatever balance we find, it is important to believe in ourselves and to have confidence that we will eventually win through.
Next Page: 4. What do I need to start Affiliate Marketing?
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Affiliate Marketing Tutorial - Table of Contents:
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- Introduction
- Who is best suited to Affiliate Marketing?
- Outline of Affiliate Marketing
- What do I need to start?
- How do I start?
- Techniques
- Search Engine Positioning
- Selling and Affiliate Marketing
- Pay Per Click Advertising
- Traffic Building
- Further Reading
- Resources
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